Hello, I’m Mithila

I am a product design leader based in Brooklyn, New York.

I currently lead the product design team at BuzzFeed, managing a team of 8 designers across BuzzFeed, Tasty, HuffPost, and BuzzFeed Island. I support team growth through mentorship, healthy critique, and thoughtful distribution of work. I collaborate with leadership to align design efforts with company priorities and contribute to shaping our broader tech and product strategy.

While leading design strategy, I stay hands-on with key projects. Recently, I contributed to HuffPost’s membership experience and designed AI-powered editorial tools to streamline internal workflows. I drive innovation across BuzzFeed’s editorial tools and internal platforms, with a focus on optimizing content creation and distribution using AI.

I’ve led 0→1 design initiatives, including SEO tools and AI integrations that boost efficiency and content discoverability. I also designed a new curation system that empowers our audience development team to manage the homepage, sponsorships, and easily launch new landing pages.

Before BuzzFeed, I designed enterprise SaaS tools and device management experiences at VMware (now Omnissa). I led interaction design for core infrastructure projects like Data Driven Profiles, Tunnel Configuration, and Unified Access Gateway—helping scale management across the Workspace ONE platform. I also partnered closely with the Freestyle Orchestrator team, shaping user-centric workflows for complex IT automation and empowering admins with greater flexibility and control.

Throughout my career, I’ve worked within a range of team structures, which has shaped me into an adaptable, dependable, and open-minded collaborator.